About
Our team
Senior Marketing Consultants.
Passionate marketing professionals!
Meet the team
Jane Clark
Principal Consultant
Master of Business (Marketing), Queensland University of Technology
Bachelor of Arts, University of Queensland
Member of The Australian Marketing Institute
Jane has over 20 years’ experience working in various marketing roles for corporates, marketing and communications agencies, government departments and SMEs.
Her marketing experience was gained in diverse sectors and industries such as engineering, technology, manufacturing, education, mining and Professional Services.
Jane has a particular passion for Brand Positioning, which she believes is the most critical component of Marketing. She also specialises in Marketing Strategy and Content Strategy.
Jane’s work has been recognised by multiple awards, including the Australian Marketing Institute’s Marketing Program of the Year at the 2014 Awards for Marketing Excellence. has won multiple awards for her marketing and copywriting.
Jane's Awards
- 2019 Australian Marketing Institute Awards for Marketing Excellence
Queensland Brand Revitalisation winner - 2014 Australian Marketing Institute Awards for Marketing Excellence
Marketing Program of the Year - 2014 Australian Marketing Institute Awards for Marketing Excellence
National Winner, New Brand, Product or Service Launch - 2014 Scenic Rim Business Excellence Awards
Finalist, Marketing - 2013 Scenic Rim Business Excellence Awards
Runner Up, Marketing - 2005 TAFE Marketing Australia’s National Communications Project Award
Overall Winner - 2006 TAFE Marketing Australia’s National Communications Project Awards
Finalist
A few of Jane's achievements
Founded by Andrew Job in 2018, Plotlogic uses AI and hyperspectral imaging technology to deliver highly accurate ore characterisation in real time. Their technology enables greater ore recovery, reducing waste and enhancing the geological model.
Andrew Job engaged me to establish his brand positioning, visual brand and brand assets. After undertaking market research including client insights work, I articulated the brand positioning for Plotlogic. Plot Logic now services mining companies around the world. The Plotlogic team has also grown substantially and today numbers 30 employees. With a Head Office located in Brisbane,
Plotlogic’s first overseas subsidiary will soon open in Brazil.
Multinail is a 40-year-old Australian, family-owned business supplying nail plates, software and machinery to frame and truss fabricators. Multinail had an energetic, committed staff; cutting edge machinery; leading software and the best support and service in the industry.
It’s just that the market didn’t know it. To revitalise the brand, I completed client insights research. I then clearly differentiated Multinail with a brand story that reflected how far Multinail had come: fresh energy, innovation, increased productivity and agile, responsive service.
The brand tone – professional, progressive, but slightly irreverent and 100% Aussie – resonated with Australian fabricators. For 40 years, fabricators were ‘rusted on’ to their nail plate provider. In 14 months, we broke the loyalty stranglehold and Multinail’s market share increased by around 15%.
Power on Australia is a national power quality specialist providing power solutions to some of Australia’s leading companies and organisations such as Rio Tinto, BHP, ABC, Ladbrokes, Honeywell and Visy.
When Power on Australia moved from a product based model to a service model, I was engaged to revitalise the brand and reposition the company. The owners wanted to move from a ‘box selling’ mentality attracting smaller customers to a power protection service provider.
After undertaking market research and client insight work, I articulated the brand positioning, which was then rolled out across the brand assets such as a new website, video and written case studies and a new LinkedIn company page.
In the period after the website launch, leads tripled and increased in quality. Power on Australia has gone from strength to strength, won a number of industry awards and due to demand, the company has moved to a much larger site.
In the middle of the milk wars, I devised a campaign to promote a new brand of milk to the South East Queensland market – Scenic Rim 4Real Milk. Facing his processor’s renewal contract below the cost of production, Dairy Farmer Greg Dennis broke away from the accepted business model of almost all Queensland dairy farms to process, bottle and market his own milk direct to stores.
Marketing would be crucial, but with a budget already stretched, the marketing would have to be clever, cost effective and importantly, deliver results. I had 8 months to build brand awareness and consumer demand. When we launched, milk sold out within hours; stockists doubled within the month and the brand is now stocked throughout Queensland.
Greg Dennis won Australian Farmer of the Year and my campaign was awarded ‘Marketing Program of the Year’ in the Australian Marketing Awards for Excellence in 2014.
Helen Morgan
MBA, Business Management, The University of Queensland
Helen is an experienced strategic marketing consultant whose experience includes construction, engineering, government, not-for-profit, technology, banking, and many other industry sectors across B2B and B2C.
Whilst Helen’s contract and client management experience includes top tier firms such as FedEx, Telstra, CBA, Universal Studios USA, Warner Vision Australia and Suncorp, she is an SME turnaround and acceleration specialist. She has worked with many SME enterprises in the areas of logistics, online retail, construction and technology, directing internal and external teams to effect positive change.
Helen’s core focus is helping organisations to clarify their core values and capabilities, successfully pitch that to appropriate market opportunities and work across teams develop and deliver promotions strategies that engage with key markets.
A few of Helen's achievements
Over the 5 years prior to the commencement of this project, the product had experienced steep decline. Helen worked with a team to conduct comprehensive international research (5 countries) that revealed the cause of the decline was that this product’s unique differentiators were still relevant to the market, but were not being actively supported. The subsequent rebrand and repositioning resulted in 3% sales growth in the Australian market, where this product was experiencing its most profound slippage, before the global project was completed. The global rollout plan was delivered via international conferences in Istanbul and Sydney, and commenced execution through Macmillan Education in November 2016.
They were able to focus effort on winning a $3m supply deal with a major player in electric vehicle charging infrastructure in the USA. The clarity and focus that resulted from this work saw them grow into a $10m business within 1.5 years.
During this time Helen’s team won a $22m supply tender, executed a rebrand and engaged in extensive change management across the organisation to help it evolve from an “operations-focused” to a “market-focused” organisation.
Georgie Deetlefs
Master of Business Administration, University of Canberra
Georgie is a marketing strategist with over 20 years of experience helping businesses achieve their objectives. She takes a practical, proactive approach seeking to thoroughly understand her client’s business in order to suggest a tailor made and feasible solution aligned with a company’s culture and goals.
Her experience extends across professional services, mining, engineering, pharmaceutical, logistics, education, start-ups and technology and includes strategy, branding and communication. Working with clients to develop and execute integrated marketing campaigns using digital and social media channels to achieve results.
Georgie has been successful in helping companies significantly improve their brand equity and consistency, understand their unique selling point, identify the best business opportunities and then providing marketing solutions that increase awareness and lead generation.
A few of Georgie's achievements
Georgie completed her MBA through the University of Canberra in 2020. She finished at the top of her class and is an honorary member of the Golden Key Society for the top 15% of university graduates.
Georgie worked with Mining3, a mining innovation hub, to complete a full rebrand and launch in conjunction with the Australia Government and CSIRO. She was then responsible for promoting the innovative projects being undertaken by Mining3 and securing funding from medium to large mining companies. Georgie secured over $5 million in funding through a content and event strategy that helped promote the brand and grew awareness and understanding of the technical projects.
Heading up a team of marketing professionals, Georgie was the Senior Marketing Manager for Central Canada. She developed five strategic plans for the 17 regional offices, the cybersecurity team, anticorruption team, private equity group and the charity not for profit division. For the 17 regional offices in smaller towns, the strategy was to increase brand awareness by taking over the points of converge (hockey stadiums and community spaces) and owning the podium at business events.
Debbie Peintner
Senior Marketing Consultant
A.Dip Management & Leadership
Dip. of Business & Marketing
Debbie’s entrepreneurial spirit has seen her succeed across many facets of business. Her work and knowledge within the international airline and travel sector saw her become a joint founder of a ski tour organisation which has been operating for over 20 years. She knows firsthand the challenges business leaders face and the strategies required to achieve both business and marketing goals.
As a member of the Chamber of Commerce & Industry (CCIQ) marketing team, Debbie managed all elements of the events programs, from planning and budgets through to the delivery of webinars, state roadshows and gala dinners. Career progression saw Debbie spend over 4 years with a strategic marketing firm working directly with business owners and senior executives in the development of strategic marketing plans together with implementation programs.
With experience in financial services, legal & expert witness, music education, equipment & earthmoving, electrical, Qld 4WD Association and Australian Forestry Standards, Debbie has a talent for rapidly gaining industry knowledge whilst applying her experience to the client’s advantage. She currently spends her time working with a global big data consultancy firm and VIE Marketing.
Nicola Pickup
Bachelor of Arts (Hons) in Marketing
International business leader specialising in customer, marketing and brand strategy.
Nicola has extensive experience working in large international organisations. Starting her career in the UK with a BA (Hons) in Marketing and spending the last 8 years in Australia, she has consistently executed
brand and marketing strategies that spring from a clear consumer vision.
Nicola now partners with businesses across Brisbane to support a customer driven approach, offers marketing strategy services for Agencies in the Brisbane market, partners with J44 Brand Consultants in the UK and is an Associate Member of the Australia Marketing Institute.
Nicolas’ 20 years of experience expands across a number of industries and countries. She is a dynamic and passionate individual that works with energy, drive and determination to make a difference and drive a truly consumer centric approach.
A few of Nicola's achievements
Nicola worked as Head of Brand for Triumph International, Australia and New Zealand. Developing brand, product, marketing and retail initiatives and embedding a consumer led approach to enable increased sales and better consumer engagement delivering to its higher purpose of empowering female confidence.
While Head of Marketing for Village Roadshow Theme Parks, Australia, Nicola improved ticket sales, hotel occupancy and
repeat visits. This was achieved through a consumer driven approach and optimisation of media spend across the portfolio of parks including Warner Bros Movie World, Sea World Resort & Park, Wet n Wild Gold Coast and Sydney.
In the UK, Nicola worked as Senior International Brand Marketing Manager for Mamas & Papas UK. She defined and executed international marketing strategies to improve global awareness, brand consistency, footfall and sales across all markets while shifting the brand towards its purpose of being the world’s favourite nursery brand.
As Head of Partnerships & Innovation, Nicola led strategic marketing projects for G8 Education to differentiate its offer and develop a simplified marketing model.
Leona Skene
Senior Marketing Consultant
M (Bus) — Integration Marketing Communications
BA (Bus)
With over 18 years of experience in marketing management and supported by a Master of Business (Integrated Marketing Communication), Leona’s professional practice extends across the full range of contemporary integrated marketing.
Proficient in creating meaning and insight out of data, Leona specialises in developing high- level campaign strategies and establishing marketing automation programs for business-to-business and direct-to-consumer markets.
Leona has extensive experience in Business to Business and Direct to Consumer marketing and communications across diverse industries, including health, medical research, distribution and wholesale, engineering, retail, hospitality, and e-commerce.
A few of Leona's achievements
Phillipa Nina
Bachelor of Business, Marketing and HR
Phillipa is a passionate and energetic strategic marketing professional whose experience spans FMCG, fashion, pharmacy, health, and property sectors. Her experience includes roles with global leaders Unilever and Triumph International. She focusses on helping SMEs realise their goals by establishing business, brand and marketing strategies that lead to long term, sustainable growth.
Having first-hand experience running small businesses, Phillipa understands the challenges facing SME’s in implementing sound marketing strategy, executing tactical marketing activities and consistently monitoring and evaluating activities for continued business improvement. She aims to help clients get ‘out of the weeds’ and take a bird’s eye view of their business to see where opportunities lie.
Christine Leeson
Bachelor of Business, Marketing and HR
Christine has more than 25 years working in marketing, business development, public relations and event management. This experience comes with a depth of knowledge our clients find invaluable.
Christine has worked in an impressive variety of industries and sectors: manufacturing, technology, aviation, training and employment, health, hospitality. Government, SME, multi-national publicly listed companies and non-profit organisations.
Christine brings an exciting mix of analytical with creativity. She has successfully developed and delivered customer-driven marketing and communication strategies using research, analytics, fantastic resources, and personal expertise. Her marketing ‘tool belt’ is extensive, including the last three years in digital marketing — a vital part of any marketing strategy today.
Christine describes herself as a ‘people person’, an excellent communicator and a natural marketer. She enjoys helping organisations stay true to their stakeholders while meeting organisational goals. She is excellent at multi-tasking, project management and events — a side effect of growing up in the hospitality industry.
Having first-hand experience running small businesses, Phillipa understands the challenges facing SME’s in implementing sound marketing strategy, executing tactical marketing activities and consistently monitoring and evaluating activities for continued business improvement. She aims to help clients get ‘out of the weeds’ and take a bird’s eye view of their business to see where opportunities lie.
We partner with
experienced, talented people.
Over the years, we have cherry picked a number of exceptional graphic designers, website developers and other professionals who work from home or hot desks. Having been around the industry for a while now, we know what represents talent and great value! We are also careful to work with people who have integrity and a strong desire to achieve great results for clients.